Cut the returns your product page causes.
Whyback reads your customers' own return notes, repairs the page with one reversible fix, and measures the drop against your own catalog. When the page isn't the cause, it says so — and writes nothing.
Linen Shirt 04 · 96-day window
- 001“ran small”Sizing
- 014“sleeves too long”Sizing
- 027“ordered two sizes to be safe”Page defect
- 041“no measurements on the page”Page defect
- 068“M fitted like an S”Sizing
- 112“fit was fine, wrong occasion”Not the page
Twelve people wrote the same sentence about one shirt. That is not a customer problem — it is a sentence missing from the page.
A raw before and after can lie. Whyback keeps the control, the horizon and the caveat in the same record.
control adjusted
The notes on your returns. No extra surveys, no friction for your customers.
A separate section on the page. One click and it's gone.
90 days before and after, so a seasonal dip never counts as a win.
Filled circles are the ones your page caused. Push them around — they have real weight. Then publish the fix and watch what the page was carrying.
When returns come from change-of-mind or colour choice, not the page, Whyback says so and writes nothing. Portals earn more when you return more. We don't.
Illustrative example · not merchant or fleet data